Centro Universitario cesine. Escuela de Negocios, Comunicación & Diseño
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Centro Universitario cesine. Escuela de Negocios, Comunicación & Diseño

Advertising, Marketing, Communications and Public Relations

QUALIFICATION

  • BA (Hons) Marketing, Advertising, Communications and Public Relations awarded by London Metropolitan University.
  • Cesine Top-Up Diploma.
London_Metropolitan_University_Logo

Advertising, Marketing, Communications and Public Relations

QUALIFICATION

  • BA (Hons) Marketing, Advertising, Communications and Public Relations awarded by London Metropolitan University.
  • Cesine Top-Up Diploma.
London_Metropolitan_University_Logo

We live in a globalised world: ​are you ready to connect audiences across markets?

Creativity and design, marketing strategy, and social media are just some of the topics you’ll learn about on the Advertising, Marketing Communications and Public Relations Top-up degree course, designed to train professional creatives and executives. Get ready to master all aspects of communication and apply them to any kind of media.

The academic programme has been designed in collaboration with creative professionals, advertising executives, and marketing directors from leading firms to create hands-on learning experiences based on real-world situations. On this course, you’ll learn to stay one step ahead of problems you might face, find solutions by thinking creatively, and identify and exploit market opportunities before your competitors.

Combine your studies in this beautiful coastal city with a full range of extracurricular activities – from surf, sea and mountain sports to cultural visits and gastronomy.

Polish your English skills in this fully international setting, with students from more than 20 nationalities and enjoy all the opportunities offered by Cesine visits from leading professionals and masterclasses from experts.

Career Opportunities

Enroll on this program if you wish to pursue a career in marketing, advertising or communications and related disciplines.

Completing this course, you will find career opportunities in both specialist agencies, such as public relations, media, and advertising agencies, and within in-house marketing departments.

This qualification will lead to jobs as a product manager, event planner, market researcher, media planner, sales director or marketing director in marketing departments, advertising agencies, and sales departments in multinational companies and organisations. Completing this Top-Up will also qualify you to apply for top post-graduate master’s degrees.

Learning Objectives
The aim of the Marketing, Advertising, Communications and Public Relations Top-Up course is to equip you with a solid conceptual and practical grounding today’s diverse discipline of marketing communications, which includes advertising, public relations, direct and digital marketing, corporate reputation and brand management, ethics, and sustainability

Advertising, Marketing, Communications and Public Relations

The program is made up of 7 modules.
Upon completing this 1-year program you will be awarded 60 ECTS (level 6) and a recognized Bachelors (Hons) Degree awarded by the London Metropolitan University.

7

Modules

1

Year

60

ECTS

Public Relations in Practice

Get practical expertise in public relations (PR). Thanks to this module, you will master the essential PR tools and corporate reputation strategies, including media relations, digital communication, and corporate storytelling. You will develop the ability to analyse, design, and execute PR strategies that shape brand perception, strengthen corporate reputation and stakeholder engagement, and address challenges such as crisis communication, social responsibility, and reputation risk management.

Dive into the technical, formal, and stylistic aspects of crafting an advertising campaign. In this module, you will study and analyze significant advertising campaigns, common typologies, and the relationship between the methods used, objectives, and specific media channels. Additionally, you will explore the social and aesthetic aspects infiuencing the transformation of elements, forms, and processes in advertising communication.

This module explores marketing and sales essentials in a global context. Marketing is crucial for any organization’s success, essential for attracting and retaining customers, and driving sustainable growth worldwide. By focusing on customer needs and the value of products, marketing works to create demand, while sales activities encourage purchases. Integrating these functions is vital for improving business performance in domestic markets and identifying international opportunities. You’ll explore how both areas contribute to a company’s expansion and overall market success.
Develop advanced insight into how marketing strategy drives organisational success in a global context. You’ll critically evaluate strategic frameworks, market environments, and brand positioning to design sustainable, evidence-based strategies. The module integrates theory with real-world cases, enabling you to justify marketing decisions through analysis, creativity, and ethical reasoning.
This module will boost your strategic skills, practical thinking and creativity in identifying new marketing, advertising, or public relations campaign opportunities. You’ll learn while working on real-world projects such as supporting an existing company on deploying a successful campaign, or responding to client briefs related to advertising and public relations campaigns or even testing the opinions of potential customers and analyzing their feedback. You will get a deep understanding of the role of marketing strategies and brand growth.
This module equips you with the skills to create and strategically use visual content for social media. You will explore the principles of photography, design, and branding, while gaining hands-on experience with modern image editing tools. Through practical projects, case studies, and workshops, you will master current trends in digital marketing and enhance your ability to craft compelling visuals that drive engagement. You will also learn to evaluate the effectiveness of your visual strategies using analytical tools, adapting your approach to the dynamic digital landscape.
In this year-long module, you will choose a topic or issue and complete a research-focused dissertation. You will be expected to develop a comprehensive understanding of your research topics and to effectively gather and analyse data samples. You will use your analytical and critical thinking abilities to refiect on pertinent research questions, theoretical concepts or hypotheses, existing literature, ethical considerations, research methodologies, and data analysis in an independent and disciplined manner.

Ready to level up your career?

Complete your Top-Up in Advertising, Marketing, Communications and Public Relations and earn a UK-accredited Bachelor’s degree from London Metropolitan University.
Contact our admissions team​
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