Sports Management (Surf, Sail & Golf Industries)

QUALIFICATION


Issued by the London Metropolitan University, this degree is fully valid in the European Higher Education Area, ensuring access to post-graduate and PhD programmes.
London_Metropolitan_University_Logo

Sports Management (Surf, Sail & Golf Industries)

QUALIFICATION

Issued by the London Metropolitan University, this degree is fully valid in the European Higher Education Area, ensuring access to post-graduate and PhD programmes.

London_Metropolitan_University_Logo

Surf, sail and golf: make your passion your business​

Turn your passion for sports into a thriving career. Learn how to manage the perfect sports or leisure venture, hone your strategy skills, and get ready to build a successful sports management career in a global market. This course is designed to give students who have already completed two years of higher education the opportunity to study in an international environment and top up their qualifications to gain a Bachelor Honours degree from one of the leading UK universities.

The academic programme has been designed in collaboration with professionals from the field of sports management with special emphasis on surf, sailing and golf, sectors in which Santander excels, and where students will have excellent opportunities to practice these sports (and many more).

Surrounded by sea, mountains, and with 14 local golf courses to choose from, Santander is a highly appreciated sporting destination for fans of golf, sail, surf, mountaineering and hiking. Combine these with many more leisure and cultural activities that will help you blow off steam after your classes.

Learning Objetives

Management and direction of sports-related businesses in today’s challenging global environment have very specific roles and skills. With this program you will acquire the intellectual and practical skills to design relevant sports-related business strategies in a variety of global contexts. You will develop knowledge of the ethical aspects of sports-related business and the ways in which these issues are addressed practically and develop a relevant leadership for the sports-related industry.

Career Opportunities

This course is aimed at students who wish to combine their passion for sports with an in-depth understanding of business management. This program is for you if you want to develop a strong expertise in sports marketing and management and open the doors to international organizations.

Sports Management (Surf, Sail & Golf Industries)

The program is made up of 7 modules.
Upon completing this 1-year program you will be awarded 60 ECTS (level 6) and a recognized Bachelors (Hons) Degree awarded by the London Metropolitan University.

7

Modules

1

Year

60

ECTS

Sports Management

Cross-Cultural Management

Master the art of navigating cultural complexities and become a successful, inclusive manager and leader! In this module, you’ll examine cross-cultural management in both international and intra-national contexts, drawing on insights from social anthropology, social psychology, organisational behaviour, and management theory. Through the study of theories and frameworks as well as the resolution of case studies, you will enhance your understanding of how cultural differences shape communication, decision-making, and collaboration within organisations.
Entrepreneurship drives innovation and economic growth. By gaining skills in creating and managing startups, you’ll become a leader capable of identifying opportunities, creating value, and responding to market demands effectively. Through design thinking and the phases of Inspiration, Ideation, Prototyping, Iteration, and Action Planning, you’ll learn to solve complex problems with creative, user-centered solutions. Emphasis on sustainability ensures that you will pursue both economic success and positive contributions to society and the environment.
This module explores marketing and sales essentials in a global context. Marketing is crucial for any organization’s success, essential for attracting and retaining customers, and driving sustainable growth worldwide. By focusing on customer needs and the value of products, marketing works to create demand, while sales activities encourage purchases. Integrating these functions is vital for improving business performance in domestic markets and identifying international opportunities. You’ll explore how both areas contribute to a company’s expansion and overall market success.
Being a strong and innovative leader takes practice. In this module, you will critically evaluate leadership theories and adapt leadership styles to various organizational cultures and situations. You’ll focus on the essential role of leadership in times of change and innovation and develop knowledge of structured innovation processes. Additionally, the module explores incubator programs in both business and nonprofit sectors, illustrating the growing importance of continuous learning, creative problem-solving, and renewal within today’s organizations.
Thanks to this module, you’ll build a comprehensive understanding of the principles and practices involved in managing sports organizations, events, and facilities. This module will cover advanced topics in sports management, including strategic planning, marketing, finance, ethics, and international sports management. You will gain the knowledge and skills necessary to manage sports entities effectively and will be prepared to address the complex challenges faced by sports managers in a globalized industry.
Explore the increasingly important topics of sports development and sports policy. During this module, you’ll experience these challenges first-hand as you design a sport-for-development project based on surf, sailing, or golf to tackle specific social problems. Shifting from a local to a state level, you will critically analyse sport policies through the application of sport-for-development theory to make recommendations on how countries should govern sport.
In this year-long module, you will choose a topic or issue and complete a research-focused dissertation. You will be expected to develop a comprehensive understanding of your research topic and to effectively gather and analyse data samples. You will use your analytical and critical thinking abilities to reflect on pertinent research questions, theoretical concepts or hypotheses, existing literature, ethical considerations, research methodologies, and data analysis in an independent and disciplined manner.

Ready to level up your career?

Complete your Top-Up in Sports Management and earn a UK-accredited Bachelor’s degree from London Metropolitan University.

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