Centro Universitario cesine. Escuela de Negocios, Comunicación & Diseño
Contact us
Centro Universitario cesine. Escuela de Negocios, Comunicación & Diseño

Fashion Marketing & Management

QUALIFICATION

  • BA (Hons) Fashion Marketing & Management awarded by London Metropolitan University.
  • Cesine Top-Up Diploma​.
London_Metropolitan_University_Logo

Fashion Marketing & Management

QUALIFICATION

  • BA (Hons) Fashion Marketing & Management awarded by London Metropolitan University.
  • Cesine Top-Up Diploma​.
London_Metropolitan_University_Logo

Create, connect and inspire: turn your digital creativity into impact

This one-year Top-Up degree bridges creativity and strategic management within the global fashion industry. You will learn how brands create value through marketing, innovation, and sustainability, exploring how consumer insight, digital transformation, and ethical practice drive competitive advantage.

The programme combines academic rigour with hands-on, practical project development, giving you experience in trend analysis, global business strategy, and leadership. By combining strategic thinking with creative flair, you will be ready to lead and adapt in fashion’s fast-evolving international landscape.

Learning Objetives
You will be able to critically evaluate how marketing, innovation, and management shape success in the global fashion industry. You will combine consumer insight and strategic thinking to develop creative, ethical solutions for contemporary business challenges. Through research, collaboration, and project work, you will demonstrate leadership, analytical, and decision-making skills. Graduates will be ready to manage brands, launch ventures, and drive fashion market innovation.

Career Opportunities
Graduates may choose careers in brand management, marketing, retail, and fashion innovation, working as Fashion Marketers, Buyers, Trend Forecasters, or launching their own creative fashion ventures.

Fashion Marketing & Management

The program is made up of 7 modules.
Upon completing this 1-year program you will be awarded 60 ECTS (level 6) and a recognized Bachelors (Hons) Degree awarded by the London Metropolitan University.

7

Modules

1

Year

60

ECTS

Strategic Marketing (Fashion)

You will examine how fashion brands design and implement strategies to compete in a dynamic and global industry. The course focuses on market analysis, consumer segmentation, and brand positioning, showing how data and insights drive strategic choices. Through case studies and projects, you will learn how to allocate resources, build sustainable value, and evaluate campaign performance to strengthen a brand’s competitive advantage.
Explore how culture, identity, and lifestyle influence fashion consumption. You’ll learn to interpret consumer behaviour through research, data, and trend forecasting to guide brand decisions. The module combines creativity with analytics, enabling you to anticipate shifts in taste, technology, and sustainability that define modern fashion markets.
This module explores marketing and sales essentials in a global context. Marketing is crucial for any organization’s success, essential for attracting and retaining customers, and driving sustainable growth worldwide. By focusing on customer needs and the value of products, marketing works to create demand, while sales activities encourage purchases. Integrating these functions is vital for improving business performance in domestic markets and identifying international opportunities. You’ll explore how both areas contribute to a company’s expansion and overall market success.
Examine how fashion brands operate and expand internationally. You’ll study global sourcing, logistics, and retail management while analysing the challenges of sustainability and cultural diversity. By applying theory to real examples, you’ll learn to manage strategy, growth, and brand reputation across international markets.
During this module, you will explore how marketing strategies are applied in the fast-paced fashion industry. You will learn to position brands effectively analysing trends and interpreting consumer behaviour. Through case studies, workshops and projects, you will develop skills in brand storytelling, digital tools, and integrated campaigns while addressing ethics and sustainability. By completing this course you will be able to design powerful strategic marketing plans and contribute to the growth of fashion brands.
Entrepreneurship drives innovation and economic growth. By gaining skills in creating and managing startups, you’ll become a leader capable of identifying opportunities, creating value, and responding to market demands effectively. Through design thinking and the phases of Inspiration, Ideation, Prototyping, Iteration, and Action Planning, you’ll learn to solve complex problems with creative, user-centered solutions. Emphasis on sustainability ensures that you will pursue both economic success and positive contributions to society and the environment.
In this year-long module, you will choose a topic or issue and complete a research-focused dissertation. You will be expected to develop a comprehensive understanding of your research topics and to effectively gather and analyse data samples. You will use your analytical and critical thinking abilities to reflect on pertinent research questions, theoretical concepts or hypotheses, existing literature, ethical considerations, research methodologies, and data analysis in an independent and disciplined manner.

Ready to level up your career?

Complete your Top-Up in Fashion Marketing & Management and earn a UK-accredited Bachelor’s degree from London Metropolitan University.

Contact our admissions team​
Scroll to Top